Northwest Constructions Ltd • Vancouver BC • Real-estate development • Brand & digital transformationNorthwest Constructions Ltd • Vancouver BC • Real-estate development • Brand & digital transformation
Case study

Northwest Constructions Ltd

Website redesign • SEO • RebrandingWebsite redesign • SEO • Rebranding
Brand issue

Northwest Constructions Ltd had a strong portfolio, but the old website felt generic and disconnected from the scale of their projects. The brand looked like "just another contractor", visuals were inconsistent, and the site was hard to use on mobile. SEO wasn't structured, project content was scattered, and there was no clear narrative about Northwest's position in the Lower Mainland market.

Brand strategy

We flipped the story: instead of a purely technical, project-list website, we built a brand-first experience. We positioned Northwest as a confident, future-ready construction partner — combining skyline-level storytelling with grounded project details, human-focused photography, and a sharp content structure built for search and discovery.

From confusing brochure-ware
to a clear, focused brand platform

Strategy, design, content and SEO brought together into a single, conversion-ready website for Northwest Constructions Ltd.

Website walkthrough
– before / after

Drag handle to compare old Northwest website with new experience.

Old siteNew site
Old site
New site

Homepage hero section
Project showcase layout
Before redesign comparison
Project portfolio view
01

Website redesign

Re-architected site with clear navigation by project type, strong hero storytelling, and a responsive layout that works across devices.

02

Re-vamped branding & visuals

Tightened logo usage, defined a focused color system, and moved to a photography direction centered on structure, light and people.

03

SEO & content structure

Built a content model around location, asset type, size, timeline and role, so projects are easier to discover and compare in search.

04

Full-page screens for decks

Captured full-page screens of key pages to use in presentations and your portfolio, from homepage to individual project pages.

Old website

Old homepage
New homepage

New Web designs

Mobile homepage
Mobile projects view

Key page designs

Full-page captures of essential pages from redesigned website

Projects page
About us page
Contact page

More projects

Another project

Digital

Real estate

Another project

Social & video

Construction employer