Ron Basra – Instagram Funnel
Real Estate
Real EstateSocial Media MarketingContent StrategyInstagram Growth
Ron Basra Real Estate:1 year of social media–driven growth
A case study on how consistent Instagram strategy, production, and scheduling helped a Vancouver real estate brand close more deals and stay top-of-mind with buyers and sellers.
Client
Ron Basra Real Estate Group
Duration
12 months
Turning a strong offline brand into a scroll-stopping Instagram presence.
Ron Basra already had a reputation in Vancouver real estate, but digital experience was split across an outdated website and inconsistent social content. The goal was simple: centralize story, modernize visuals, and use Instagram as a primary channel to drive interest, property views, and conversations.
We directed, planned, scheduled, and shot video content for Instagram—working across listings, behind-the-scenes, and educational posts—so that team could focus on what they do best: closing deals.
Services
- Content strategy & calendar
- Instagram Reels & video direction
- On-site shoots & production
- Copywriting & caption frameworks
- Basic editing & motion graphics
- Analytics review & iteration
Channels
- Instagram – outdated website
- Website refresh
- Email & WhatsApp follow-ups
• The Challenge
Busy team, fragmented presence, and no clear content system.
The Ron Basra team juggles listings, showings, negotiations, and client relationships. Social media often became a "when we have time" activity. Content went out irregularly, visuals didn't fully reflect quality of the brand, and there was no consistent narrative connecting listings, testimonials, and local expertise.
• Our Approach
A done-for-you content engine built around the way team already works.
Instead of adding more tools and complexity, we designed a simple loop: plan content around real listings and real client wins, shoot in batches, schedule everything, and review performance monthly. That turned Instagram into a predictable, repeatable growth channel—without requiring the team to live in their DMs.
1. Direct & plan
We built monthly content calendars mapped to listings, open houses, and seasonal market topics. Each piece had a clear purpose: awareness, trust, or conversion.
2. Shoot & produce
We handled video direction and shooting—capturing listing tours, neighborhood highlights, and personal brand moments that felt real, not scripted.
3. Schedule & optimize
Content was scheduled in advance at optimal times, with hooks and captions designed to stop the scroll and push viewers into DMs or website visits.
Example: Instagram Content in Action
See how our content strategy comes to life in this featured reel
• The Result
A channel that actually supports sales, not just vanity metrics.
Over the course of one year, the Ron Basra team saw a steady increase in qualified inquiries coming directly from Instagram: more DMs, more website visits, and more conversations that turned into showings.
Most importantly, content supported what already worked offline: referrals and reputation. Social media became a proof point that matched how clients already talked about the brand—and helped the team close more deals.
Outcome
More closed deals supported by Instagram as first-touch or validation touchpoint.
Brand
A more premium, modern perception that aligns with the new website.
Ops
A repeatable content system the team can keep using and scaling.
Results in Action
See transformation and growth metrics from our social media strategy
Recent work
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Ron Basra – Listing Videos
Real Estate
Ron Basra – Brand Refresh
Branding
Local Broker – Lead Gen
Real Estate
OUR WEBSITE
Full-page captures of our real estate marketing platform designed for property showcase
• Let's build your next launch
Want your next listing or brand launch to feel this intentional?
I help real estate brands and founders turn scattered content into clear, consistent stories that actually move people to reach out. From content strategy to full production, I can plug in where your team needs support most.
Share a bit about your project and timeline—I'll get back to you with ideas and next steps.